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The Importance of Content Marketing and How to Fund It

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Gone are the days of relying on newspaper and radio ads to reach potential clients. As every year passes, people are depending less on the conventional methods of reaching new customers. In today’s day and age, whoever bears the most information and has it readily available, holds a real advantage over those who don't. When offering a product or service, businesses need to make sure to offer adequate and engaging information.
The more content a business has on its webpage, the higher it will be ranked in search engine results, increasing the visibility of the webpage.


What does a consumer do when they have a problem? They tend to search for information online. If you can find out and articulate what your clients' possible problem is, then you can create engaging content, showing the user how to fix their problem with the help of your business.This seems to be a dividing line between businesses that are growing with businesses that are dying off.

Many decision makers within businesses are hesitant to embrace this new model. Many questions and problems arise within their mind;

1. Who will write this content?

2. How can we justify the additional costs? We don't have enough money to hire a full-time content creator.

3. How are we sure this is going to work? There's too much of a financial risk involved in the kind of marketing we have never done before!

Traditionally, companies could apply for a business loan to cover such expenses. However, for many, this is not a possibility. Because of this, companies are searching for a business loan alternative, such as a merchant cash advance.

If you are considering taking the plunge into the new way of marketing, using content to attract customers, contact Everest Business Funding to fund your endeavors. Rely on us to provide the most efficient and appealing content to your website. 

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