In the business world, customer acquisition comes with a high price tag. It takes a lot to push customers over the edge. They must see your products or services as the best choice for their needs despite competitors. In most cases, the decision to choose your business is based on convenience, a perception of value (low prices), or perceived quality. The perception of quality can be based on former clients, education, state-of-the-art equipment, or personal experience with products like yours.
Paid Advertising Reminders
There are many occasions when someone may forget about your products or brand. It can be tough to navigate the web and try to remember those magic keywords that first initiated the relationship. In fact, even if you sent sales invoices to someone's email, you can bet that they are buried several pages back and can be impossible to find on some email platforms.
Send Them Special Offers
When you pay to recapture audiences that you have information to contact, it can pay off. Google has a platform that allows you to target specific audiences with your advertisements. You can dial into your past customers by plugging in fresh ads from time to time. Using special offers for holidays, new seasons, or simply for buying from you before are great ways to create an incentive for new purchases.
Market Related Products
If a customer has already bought a product from your store, for example, a buffer to polish up their car, you may want to send them advertisements that are related to car care in general. Ads that market the virtues of a professional car shampoo, an award-winning sealant, or a clay bar kit are all items that you can bet your client might like.
It is essential to set your company as the one-stop-shop for them to obtain all their specific needs in this category. But you don't have to stop at automotive detailing products. You can keep broadening the channels if they aren't biting on the detailing products.
Advertising floor mats, seat covers, and other accessories or parts can also grab their attention. There is nothing wrong with letting customers know that you have items that might interest them.
Visualize Your Ads and Use Branding
Nowadays, online shoppers are too busy to even read. Reading can overload their brains and it becomes additional work at the end of a long day. Most people shop by looking at the pictures. They don't have time to sort through all the text, instead they identify products by their visual appeal.
Whether you decide to use videos, photos, or incorporate audio bytes, you should always brand the media with your corporate brand logo. This will create an official familiarity with your products while adding a professional image to your company and marketing.
One of the biggest problems with many online stores is cart abandonment. Many shoppers may be just a hair away from buying something when other financial needs or plans come to mind. It is always nice to gently remind them that everything is all ready for them to check out once they decide firmly on the products.
Improving customer retention can involve a big cash expense, you may want to consider getting a merchant cash advance from Everest Business Funding. Everest is a leader in helping small businesses find the fast cash they need to effectuate marketing tips like these and increase their net profits. If you have questions, feel free to reach out to an Everest representative or simply apply for a merchant cash advance here to get started.