Use Available Platforms
Social media drives the internet and more people spend time on social media than they do on google search pages. Every social media platform is unique and you should be able to capitalize on the strengths of each platform. Create a presence on social media will also help you with your Google search rankings.
Search Engine Optimization (SEO)
Remember every time you search for something on the internet, and there is a site that appears on top? More often than not the top ranking sites in your search results have been search engine optimized so that they appear first on the consumer searches. Some of the ways that they do so is through using the most popular keywords that people use when searching for content and incorporating it in their website. Contracting a SEO specialist to improve your Google Search rankings is a wise use of working capital or a merchant cash advance if the funds are not availalble.
You can use the emails that you have collected to push more traffic of existing clients to your site. Ensure there is good content that can enable the reader to click on the links that lead to your site. Many emails end up in a person’s inbox so using good email practices to avoid a person’s spam folder is also very important.
You can use link building to grow traffic to your site. Try to have as many people as possible link with your page. This requires you to have a wide network of people that you know in the content creating space such as influencers and bloggers. This might also require an investment of funds to contract or solicit the right people that will create content for your business.