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One of the most effective ways to increase awareness for your business is getting publicity. Below are 4 steps to creating media coverage: Create a media portal Reporters work under intense time pressure. Thus, when they need information (and your business maintains relevant resources), your business might be well-positioned to land a spot in an article.  One sure-fire way to build a “one-stop media shop” is by inserting an “in the news” page within your…

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Did you know 82% of businesses fail due to poor cash management? That’s a scary figure. Contrary to popular belief, cash flow problems can strike even growing businesses. Why? The biggest reason is that a business must wait to get paid. Many an owner has had to refinance their house for an emergency loan to keep their enterprise afloat. Sometimes a merchant cash advance is more effective. Sometimes a business loan alternative is the best…

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In SEO, finding the right keyword tools can be very similar to shopping online at Amazon. Just when you think you can find the right tool for your needs; you get overwhelmed with all of the different options. What can you do in these situations? Do you go with the most popular recommendation even if it’s not the best solution for your needs? How about the one that promises all of the extras but only…

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The cloud is a metaphor for the internet, and it’s merely a means for storing and accessing data and files online. The cloud is very beneficial for businesses of all sizes; banks and financial institutions use them to service a growing worldwide customer base. Cloud-based businesses simplify regular interactions between employees and customers, making it easier to do business globally around the clock. Cloud File Storage for Small Business Storing files in the cloud instead…

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Holiday decorating can be great fun, and these activities are also great marketing tools for business. Creating a festive atmosphere encourages people to shop and makes people feel more connected to your business. The majority of people who buy in stores enjoy the sensory experiences of shopping while others revel in window shopping. Decorating your business for the holidays can get more customers in the door resulting in more revenue and a more significant market…

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Build a Strong Team  Starting a business is hard. In fact, it’s one of the hardest things a person can do. It takes a lot of time and effort to build a successful business and often times you can’t do everything. You may excel at marketing, production, and leading, but are you good at accounting? In order to succeed in business, you need to cover all bases. A business is like a team or group;…

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It can be easy to feel that digital marketing sales is being dominated by B2C sales, so most businesses aren’t taking a serious interest in digital marketing and SEO. However, by next year, e-commerce sales and other online marketing sales could very easily turn the tables on B2C sales. It’s important that business owners should take an interest in digital marketing and SEO soon. The most daunting thing about using SEO is the fact that…

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