Improving Customer Retention
In the business world, customer acquisition comes with a high price tag. It takes a lot to push customers over the edge. They must see your products or services as the best choice for their needs despite competitors. In most cases, the decision to choose your business is based on convenience, a perception of value (low prices), or perceived quality. The perception of quality can be based on former clients, education, state-of-the-art equipment, or personal…