Ways to Increase Summer Revenues for Pool Companies
Summer has the potential to be the busiest time of the year for a pool company. Unfortunately, things don't always work out that way. Suddenly realizing that your pool company's profits are much lower than you'd originally expected is a surefire way to get the summertime blues in a hurry. However, rather than letting a lack of profits get you down, you might want to consider implementing one or all of the following strategies to help increase your summer revenues.
Use Advertising to Boost Your Local Profile
If your company doesn't advertise, you're basically left having to rely on word of mouth or someone randomly choosing your company out of the phone book. Therefore, it's always worth looking into taking out a newspaper, TV or radio ad. Alternatively, you could dedicate all or most of your advertising budget to online ads as the vast majority of people use the internet when deciding which company to hire. Although advertising does require an upfront investment, it should pay for itself by garnering you at least a few new clients.
Offer Special Summer Promotions and Incentives
If you're struggling to keep your crew busy over the summer, you might want to consider offering special discounts, promotions or incentives to entice potential customers to choose you over your competitors. This could include simply offering a discount or perhaps offering something to anyone that has a new pool installed. For instance, you might throw in a free set of patio furniture or a new grill. Although this might mean you earn lower profits per job, it should still result in increased profits over the course of the summer by ensuring you have a full schedule.
Generate More Leads Online
The internet truly can be a business' best friend, and if you're not taking full advantage of your online opportunities, you're definitely missing out. In this sense, your website can be a great way to generate new leads by allowing customers to fill out a contact form. Similarly, if you can manage to build up some solid online reviews on sites like Angie's List, you should also see your number of potential leads start to increase dramatically.
Don't Let Cash-Flow Problems Stand in Your Way
Unfortunately, many of the ways to increase your summer revenue require an initial investment. In this sense, it is imperative that you don’t let your business suffer simply because you currently don’t have enough available cash to invest in advertising or a new website. Still, you probably won't want to take out a loan to cover these costs, which makes a merchant cash advance an attractive option.
With this type of business loan alternative, you can ensure you get the short term cash influx you need until those profits start rolling in later in the summer. A merchant cash advance is a great option as it will enable you to get some quick cash without having to risk your company's financial future. In this way, a cash advance is generally the best business loan alternative for any situation where you need cash quickly to ensure your company doesn't miss out on potential profits.
As a pool company, the ideal situation would be for your schedule to be fully booked throughout the entire summer. Unfortunately, this isn't always possible in these times of economic uncertainty. Therefore, you'll really want to do whatever you can to ensure your summer remains profitable, whether that means taking the actions described above or whatever other steps might be necessary.