Holiday Spirit In Sales

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If you are in sales, you know how important it is to connect with your customers. It isn't just about numbers and getting ahead. It's about making a connection and creating a sense of trust between you and the person you're selling to. 

This is never more evident than it is during the holiday season. The holidays are a time of good cheer, warm wishes and family gatherings. It's a time of year when a sales pitch can seem out of place. Money is usually being tucked away to pay for Christmas gifts, decorations and trips out of town to visit loved ones. 

So, how can you incorporate the holiday spirit in your job as a salesperson? Here are four seasonal ideas. 

1. Deck the Halls.

Create a Christmas atmosphere at work, both physically and digitally. At your office, put up a tree. Decorate with lights. Offer a bowl of chocolates wrapped in festive foil. Give away miniature candy canes. Wear a Christmas-themed tie or scarf. Invoke the same holiday spirit with your online presence. Add a snowy backdrop to your website. Have digital snow cascading over your pages. 

2. Don't Exclude Other Holidays.

Not all of your customers celebrate Christmas. Show appreciation for all the holidays, including Hanukkah, Kwanzaa and Ramadan. Setting up a corner of your office to highlight each of these celebrations will show your customers that you appreciate the diversity in their backgrounds. It will go a long way to earning your customers' respect and trust. 

3. Run Holiday Promotions.

Email marketing at this time of the year can be profitable, depending on your product. Products that work well as presents will catch your customers' eyes. Loan packages that will help make the season affordable are also good sells. Run specials with your marketing promotions. Offer special holiday savings, like free shipping, no payments for 60 days and lower interest rates. Tying in charitable causes is another good idea. Arrange to send a portion of your company's profits to a good cause like fighting hunger, homelessness and diabetes. 

4. Say Thank You

This is the right time of year to thank your customers for their continued patronage. Send out holiday cards to the customers in your files. Keep them generic to avoid offending anyone, i.e. have the cards say, "Season's Greetings" instead of "Merry Christmas." Cards sent through the mail have a more nostalgic feel, but digital cards sent through email are also effective.

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Here's wishing you and yours well this holiday season!