If you've spent any time on the internet at all in the last few years, you've seen viral videos being shared everywhere you look. Sometimes these videos are cute or funny footage of babies or animals, but sometimes they are incredibly savvy and successful marketing campaigns by a business. Major brands like Coca-Cola have used video to great effect, but so have smaller businesses like Dollar Shave Club, Squatty Potty, and Poo-Pourri. Even the smallest of small businesses can and should use video as part of their marketing efforts.
Why Video Works
It helps your customers and prospective customers get to know you.
Video boosts customer engagement significantly.
When done well, customers will do much of the work for you by sharing your video with their friends.
You Can Do it Very Affordably
The days of having to hire a big and expensive video production company are over. That's still an option, and can be a good idea for some brands, but most brands can easily make a great video on the cheap. Utilize the simple software and online video services available today along with the high quality and affordable camera options (most smartphones have excellent cameras) and get your video made.
It Doesn't Have to be a Huge Production
You can certainly shoot commercial-length videos to share online, but you can also make really short videos to share on platforms like Instagram, Vine, and Snapchat. A 15-second look at your brand, a particular product, or even an introduction to an individual within your business can do wonders. Customers today want transparency and they want realness. They aren't looking for a highly produced formal presentation.
Tips for a Great Video
- Don't be afraid to be funny. For the majority of brands, a little humor can only help and can potentially help a lot.
- Shorter is better. Attention spans are shrinking.
- End with some kind of call to action and some contact information. Give the customer something to do at the end of your video like click to see more information, click to sign up for a special offer, or call to make an appointment.
- You can use still images and text as part of your video. It doesn't all need to be filmed footage.
- Get it out there! Share it in many different ways like on your website, in emails, on social media, on YouTube, and anywhere else you can think of.
- Make it easily shareable with social sharing buttons and links. You want your fans and customers to ultimately take over and share it with their friends.
- Don't overthink it. Start making and sharing videos immediately!
Even if your video doesn't go viral, using video is sure to help your business. Video is really the future of small business marketing. Don't get left behind.