Business increasingly takes place online today. As a small business owner, though, it's likely that you already have to wear many hats every day. You handle purchasing, marketing, sales and customer service already -- how could you possibly find the time to administer a website, develop a social media marketing strategy and create online advertising campaigns? Your business needs an online marketing strategy -- but it needs to be easy to implement. We've got some simple tech hacks that can help you expand your online marketing efforts as simply as possible.
Start a Blog the Easy Way
Have you ever wondered why your competitors have such nice looking websites that they constantly update with new content? Your competitors are using Content Management Systems. A CMS uses templates to make website design simple -- out of the box, a new website can look just as professional as an established one. A CMS also makes it easy to add content because the interface is entirely visual. If you know how to make a document in Microsoft Word, you can create a page in a CMS. WordPress is the most popular CMS for small business websites and blogs.
Use Freelance Help
Do you need website content, artwork, a banner advertisement or a logo? Get it done the easy way by hiring a freelancer. Online freelancers often work at surprisingly affordable rates and can help you develop anything from a new blog post to a unique template that makes your website stand out.
Simplify Your Web Browser
If you're like most people, you probably have many browser tabs open when you work on your computer. You might have a tab for your email, another for your social network account and still another for actual work. With the constant distractions, is it any wonder that you aren't as productive as you'd like to be? When you have a task that you need to complete, close all irrelevant browser tabs until you're finished.
Reduce Muscle Soreness and Eyestrain
If you spend many hours working at the computer each day, you probably deal with constant muscle soreness and eyestrain. By the end of the day, you most likely feel irritable and have difficulty concentrating. Reduce soreness by sitting with your feet on the floor and your arms on the chair's armrests. Position the computer's monitor slightly below eye level.
Every 20 minutes, give your eyes an opportunity to rest by focusing on an object 20 feet away for 20 seconds. Experts call this method of relaxing the eyes the "20-20-20" rule. You may also find it helpful to stand up and stretch periodically to promote blood circulation.
If you encounter a tech problem that you don't fully understand, don't waste the day trying to research the solution on your own. Join a forum or social media group with helpful users who can answer your question. Work on something else while you wait for a reply.