If you only knew what your customers were thinking, you could provide the products and services they need. While casual conversations in the office can provide some helpful feedback, there are more effective ways to interact with your client base to find out what they think. Here are a few tips to help you get started.
Make a point to be accessible to your customers as much as possible. Even if it's just a few minutes each day, taking time to meet and greet visitors and offer them coffee or a quick tour is a great way to make a positive impression and establish a business relationship. Keep tabs on customer service trends to see what customers call most about, and take steps to address those concerns. Try to always be upbeat and helpful when talking with clients, even those that are irate or frustrated.
Take a survey
Many businesses today offer incentives for customers to complete surveys or provide feedback. Whether it's a free burger at a fast food restaurant or a discount on your next purchase, company owners are eager to receive customer feedback to learn more about what they like or dislike. Consider offering a complimentary gift, like a mug or ornate pen, to those who complete surveys on specific products or company operations. You can also post a survey on the website for visitors to complete just to have their say, without expecting a gift.
Use social media
Everyone uses social media today, especially the millennials. Set up a Facebook page for your business and register on professional sites like Linked In. You may want to publish a blog with free helpful advice and information for visitors to your company's website. Tweeting short messages about contemporary issues or company-related news is another way to stay in touch with your client base. Email is still often used by companies who send blasts or personal greetings to registered customers on birthdays and holidays.
Talk to your colleagues
Take advantage of trade shows and conventions to chat with your colleagues about their customers to find out what's hot or not. You can learn a lot by listening to other people's experience in the industry and perhaps even notice certain trends beginning to emerge. You might want to brainstorm with your colleagues to find ways of collectively building your business.
Browse reviews of the competition
Scroll through online customer reviews and comments about the competition. You can learn a great deal about how customers perceive your company by the way they respond to others in the same business.
It doesn't take considerable effort to get inside your customers' heads. Methods like these provide insight to bolster company relations.