Spooktacular Ways to Market on Halloween.

5 Ways to Make Halloween Work for You and Your Business.

Halloween is a major holiday, and it seems to just get bigger and better every year. With all of the whimsy and fun attached to Halloween, it's become a great opportunity for small businesses of all kinds to add a new and exciting element to their marketing strategies. When it comes to harnessing the power of Halloween for your business, the sky's truly the limit. The following are just 5 ideas that can help you to use Halloween to your advantage this year: 

#1 Throw a Party for Your Employees and Customers

If your business has a physical location, why not throw a party? Everyone loves a Halloween party, and it gives you, your employees, and your valued clients a chance to enjoy each other's company in a more casual, relaxed setting. Make sure to publicize the event as much as possible so that you get the best possible turnout. 

Think about hosting a contest of some kind while you're at it. A costume contest certainly lends itself to the occasion, and it provides a great, if subtle way to gain more contacts for your business. For example, make providing an email address a requirement to entering the contest. Not only will your guests have the opportunity to win a fun prize, but you'll also be able to bulk up your email contact list at the same time. 

#2 Hand Out Branded Candy

What's more important on Halloween than getting candy? If you're able, have tons of candy on hand both on Halloween and on the days prior. Everyone loves a business that is family-oriented, and handing out candy is a great, affordable way of garnering the respect and admiration of both potential and existing customers. 

To add another extra PR component to your Halloween trick-or-treating, consider looking into customizing your candy. There are many affordable online candy companies that will personalize your candy with your logo and company name. Pass these out to kids and parents alike, and you're sure to make a great impression. 

#3 Send out a Halloween Newsletter

There's a lot of power in email newsletters and flyers, and Halloween is a great time to send one out. Create a fun template with Halloween designs and decor and provide your contact list with discounts, promo codes, and an invite to that party you're having! 

#4 Harness the Power of Social Media

Halloween is the perfect holiday to go a little wild and to embrace the fun themes and aesthetics. Take this to social media and deck out your pages with fun Halloween themes and infographics. Everyone loves learning fun facts and tidbits, and Halloween is a great time to embrace the whimsical and give the people what they're looking for. You can even hold an online contest asking people to share their favorite Halloween costume, theme, or fun fact for a chance to win a prize. 

#5 Use Halloween as a Chance to Kick off Your Holiday Season

Halloween is a great time to begin your seasonal promotions. If you're planning on launching large promotions, programs, and the like over the holiday season, take this opportunity as a chance to do so. People will remember it and be more likely to participate if the launch is affiliated with something fun and engaging.