Small Businesses: Splurge On The Right Things

Small Businesses: Splurge On The Right Things

If you are in charge of spending for a small business, or are a small business owner, you know that smart budgeting is crucial for a healthy bottom line. Equally important is knowing when to make investments in your company to give you leverage in the marketplace. With National Splurge Day coming up on June 18th, consider these “smart” splurges that can help your company head in the right direction.

Expand Your Small Business Using A Merchant Cash Advance!

Expand Your Small Business Using A Merchant Cash Advance!

By opening new branch locations for your business, you can expand your business's reach into the marketplace and potentially boost profits. After all, with a new branch location, you will be able to reach more consumers and sell more products or services within the same time period. However, funding your expansion project is a primary objective, and you may be wondering what options are available to you. A close analysis may help you to determine the best financing solution for your needs.

Set a Strong Marketing Campaign

Set a Strong Marketing Campaign

The success of your company is minimal without marketing. Online marketing is needed to make connections between your business and your online customer base. The Internet is where most people shop and look for valuable information. Marketing is a necessity for any online entrepreneur who wants to increase sales and improve public relations, but the work is impossible without funding. Seek a business loan alternative that makes it easier for you to create a thorough marketing campaign.

Service must meet demands, time to upgrade equipment

Service must meet demands, time to upgrade equipment

Regardless of the industry you are in, the product you make or sell, or the service you provide, if your business is using outdated equipment you are losing money. Technological advances can help improve production costs, lower service costs and improve profitability of your company. However, if you fall behind with these advances, you may no longer be able to be a competitive company.

Enhance your work enviornment for higher productivity

Enhance your work enviornment for higher productivity

Your work environment can play a major role in your team’s productivity. Some environments make it difficult for workers to comfortably and easily focus on their tasks. They may instead get up from their desks frequently, shuffle papers in an effort to get organized and more. Your company's bottom line could be directly and negatively impacted by these factors. It is important for you to determine which aspects of your work environment may be decreasing productivity as a first step, and these are among the most common culprits. 

E-commerce Mobile Payments – Is Your Business Ready?

E-commerce Mobile Payments – Is Your Business Ready?

Mobile may once have been seen as the wave of the future, but changing consumer habits and rapid expansions in the mobile sector have pushed this technology to the forefront. Consumers have been using mobile devices to browse and buy for years and have come to expect the technology to integrate with their experiences in brick-and-mortar stores. It’s time for your business to answer the demand by accepting mobile payments.

Business Owner’s Top Ten Tips When Planning for Growth in 2017

Business Owner’s Top Ten Tips When Planning for Growth in 2017

Business Owner’s Top Ten Tips When Planning for Growth in 2017



Businesses don't grow themselves. In increasingly competitive markets, business owners who don't have clear-cut strategies in place find themselves stagnating.

Are you ready to make 2017 the best year ever for your company? Here are ten ideas to spark your creativity and prepare you for growth:

4 Unique Advertising Ideas For Valentine's Day

4 Unique Advertising Ideas For Valentine's Day

While many individuals complain that Valentine’s Day is just a commercial holiday designed to help increase revenue for greeting card companies, candy stores, and more, the fact remains that it is an almost $19 billion holiday. In fact, the National Retail Foundation actually says that nine out of ten Americans are already planning to purchase something for their significant others, and the average amount spent will be nearly $90.

Simple Tech Hacks for Your Small Business

Simple Tech Hacks for Your Small Business

Business increasingly takes place online today. As a small business owner, though, it's likely that you already have to wear many hats every day. You handle purchasing, marketing, sales and customer service already -- how could you possibly find the time to administer a website, develop a social media marketing strategy and create online advertising campaigns? Your business needs an online marketing strategy -- but it needs to be easy to implement. We've got some simple tech hacks that can help you expand your online marketing efforts as simply as possible.

 

How to Get Your Small Business to Survive & Scale

Business growth is dependent upon scaling your business when the time is right. Failure to scale will result in your business stagnating and falling apart. In order to scale effectively, you need to know when it is time to scale and how to hold things together as you are scaling.
Before attempting to scale, it is important that your business be built on a sturdy foundation to prevent it from falling apart under the pressure of growth.. If your business is not thriving, you need to work on the things that are preventing you from success before you work on growth.

Brand Your Company

Your brand needs to be recognizable and stand for a good service or product. When people read your company name, do they know what your company does? If not, make sure they do. Make your company an authority in your industry. When your industry is mentioned, your company's name needs to be the next thing spoken.

Network

If you don't network already, you need to start. Go where industry leaders gather, introduce yourself, and talk business. Establish your presence in the industry with those who may require your product or service. You want to make a positive impression so that your name is at the top of the list when they have a need in your industry.

Set Goals

When you are ready to scale, being prepared and setting goals go a long way to ensuring success. Your goals will give you and your staff something they can work toward. Envisioning success is a great way for staff to prepare and work toward a common goal.
Plan Ahead
Work with your staff to have contingency plans in place for possible issues that may arise. Things will go wrong, but you can anticipate potential scenarios and create action plans to address those bumps in the road. Having a plan in place will allow your company to address problems quickly and effectively.

Know What's Important

Focus on the big picture and hand down basic operations to others who are capable and experienced. You need to be confident that your business can fully function while you are working on scaling the company. Things need to stay together as you grow and you need to be able to direct growth as it takes place.

Have Experts On Hand

You are going to need to bring in people who are experts in their prospective fields to ensure success. Finances are an example of an area where you will need specialized help. If you're not used to obtaining large capital, a financial specialist whose specialty is large business loans and financing options will have the expertise you need to succeed.

These steps will ensure that your business scales successful and has a strong foundation to support the extra work load. Keep your goal in your sights and work with employees to ensure they know which goals they need to focus on in order to get you there. Keep your sights on success.

Video is the Future of Small Business Marketing

Video is the Future of Small Business Marketing

If you've spent any time on the internet at all in the last few years, you've seen viral videos being shared everywhere you look. Sometimes these videos are cute or funny footage of babies or animals, but sometimes they are incredibly savvy and successful marketing campaigns by a business. Major brands like Coca-Cola have used video to great effect, but so have smaller businesses like Dollar Shave Club, Squatty Potty, and Poo-Pourri. Even the smallest of small businesses can and should use video as part of their marketing efforts.